End of Season Sale
Seize the moment and elevate your wardrobe with our end-of-season sale, where timeless elegance meets unbeatable prices.
A Message from the Founder
At Emilia George, we believe the caring figures in our lives should be celebrated. From life’s little to large moments, we focus on designing a retail experience that’s thoughtful in every detail. Our curated mix of everyday essentials and occasion-worthy indulgences lifts moms when they need it most. Moms deserve to feel special today— and every day. Whatever the reason, take a joy-filled moment to visit our NYC flagship or browse our online selection. We’re here to take care of you, because you care. - Love, Elle, Founder and CEO of Emilia George
Shop the look
2023 Fall/Winter New Arrivals
Welcome to the world where comfort meets class, where every thread tells a tale, and where the modern city mom finds her perfect fashion ally. Welcome to our Fall/Winter 2023 collection.
Crafted with love, just for you.
Softness that Speaks
Every piece is meticulously crafted, embracing the warmth and softness that a mother shares. We've handpicked the finest yarns, ensuring each stitch cocoons you in comfort, mirroring the gentle touch of a mother's hand.
Eugene Coat: Urban Comfort for the Modern Mom
Why Moms Love EG
Great fit and transition item from 3rd tri to Post-partum - I loved this dress. I dressed it down for hot days chasing a toddler in the 3rd trimester and dressing it up for dinner out or church. It's nursing friendly, too.
Flattering and comfy - This is the dress I ended up wearing to a wedding when I was 8 months pregnant - got so many compliements, felt dressed up and pretty, even though I was huge :)
Perfect, flattering summer dress - Absolutely love it. I'm at the stage in pregnancy where I feel massive and this dress was the most flattering thing I've put on my body in a month! It's easy to wear, no fuss and have beautiful details like a flattering neckline and a pocket.
Perfect for wedding - I wore it for a fancy work event. It felt elegant and sexy at 37 weeks pregnant. The pockets are the best. I would say it works well with small chested folks.